Sarah mounted her TV. The drywall came with it.
She'd just moved into her first house. She Googles drywall repair in Winnipeg and gets quotes from $200 to $900 for what sounds like the same job. She has no idea what's fair, no idea who's licensed, and no idea who'll actually turn up on the day they said.
Across town, a drywaller has spent his whole morning on three leads that never called back — leads he paid for, from a platform that sold the same contact to four other guys. That cost goes straight into the next quote he writes. Which is part of why Sarah's quotes are so high.
Both of them are getting a worse deal so a lead broker can get paid.
On UpkeepBids, Sarah posts the job once. Licensed drywallers nearby bid down to win it. She sees their credentials and their real reviews, picks the one she trusts, and her money sits in escrow until the wall is fixed.
